A: Introducing Service Intelligence eCRM, a comprehensive marketing service designed to increase your profitable maintenance business through highly effective e-mail marketing. This new program will help you increase service traffic through repeat business. You don't need to change the way you run your business, just continue to input accurate customer and vehicle information and we'll take it from there.

Q: What is eConnect?

A: eConnect is an email matching service. If you don't have any e-mails in your database it's no problem, eAutoClub will obtain e-mails for your customers and include them in your marketing campaigns. We'll also provide you with all the marketing material you need to begin collecting customer e-mails immediately.

Q: How does SI increase service sales?

A: By boosting the amount of regular maintenance work sold to existing customers. ServiceIntelligence automatically tracks and flags preventive maintenance work. Customers are often loyal to their favorite mechanic with most repairs, but have regular maintenance done at quick-service providers or specialty businesses such as quick-lube, brake, muffler or tire shops. ServiceIntelligence ultra-accurate maintenance tracking system is a powerful incentive for change. Your customers will appreciate the more accurate method of tracking regular services. It is actually more convenient to have regular services performed by one shop that they trust.

Q: Why do I need SI?

A: The Automotive Industry has changed dramatically in the last 30 years, but the mechanic shop business-model has remained virtually unchanged. Here is the problem; in the 80′s, 300 vehicles developed 200 mechanical failures. Today, a sample of 300 vehicles on the road needs only 50 repairs. NO WONDER CAR COUNT IS SOFT! Fixing cars for a living is no longer profitable. Regular maintenance, on the other hand, is a winning strategy because it is much more profitable and it is predictably recurring!

ServiceIntelligence changes your business model from passive to pro-active by turning traditional service writing into “Fleet Management” of. all your customers' vehicles. This is often misunderstood in part because this technology is new. They become part of your “fleet” of vehicles and you have total control of preventive maintenance needs. We change your business model from passive to pro-active, one vehicle at a time, by computing the daily mileage for each vehicle and then predicting what each vehicles' service needs are in the present.

Q: What is the likely return on my investment (ROI)?

A: Existing long-term ServiceIntelligence members report a wide rage of return, from $40 to $180 dollar average work-order increases. See Mitchell1 long term usage analysis and Press articles about our existing member or review some of their Testimonials. To put these numbers in perspective, a shop that fixes 200 cars per month at $50 increase per work-order, would increase sales $10,000 per month. It costs shops 25 times more to get a new customer than to keep an existing one. Yet, probably most shop's marketing money is spent on looking for new customers.

Q: What do I need to use SI?

A: You must use a compatible computerized shop management system. If we are not compatible with your particular system, no problem, become a beta site. There are no codes to enter on your side either because ServiceIntelligence data-mining is based on Natural-Language-Processing. You basically do nothing but update our server monthly with a database backup.

Q: Is my computer system compatible with SI?

A: ServiceIntelligence works with any shop computer systems. You do not have to enter any special service codes to make our system work. ServiceIntelligence taps directly to the data that your shop management system produces so there is no data entry. This ensures that ServiceIntelligence services are authoritative and accurate.

Q: I'm too busy, how much time will it take from my day?

A: Our tools are effective because they are totally AUTOMATED and VERY easy to use: (1) ServiceIntelligence CRM 360 does not require codes or additional work on your part and is in common shop language; and (2) ServiceIntelligence Point of Sale reporting is very easy to use and is totally automated!

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Customer Retention Marketing 360 - Postcards

Q: What is SI CRM 360?

A: NEW! ServiceIntelligence CRM 360 (a.k.a. SI Version 9.2) is an automated Do-It-For-Me maintenance reminder postcard service. It is a proven, scalable suite of information access, analysis, publishing, and communication tools designed to bring together your customers and your service history for competitive advantage.

Q: How is SI different than sending traditional service reminder post card?

A: Very different. ServiceIntelligence is unique because it is based on new technology that arms you with the facts at the point-of-sale in addition to sending targeted postcards. It is hands-down the best performing, most cost-effective marketing service on the market at any price.

Q: What is included in SI CRM 360?

A: ServiceIntelligence CRM 360 (aka SI Version 9.2) is a suite of components designed to deliver an unparalleled level of customer care as follows: Lite, Standard, Business, or Professional. SI v9.2 currently supports Mitchell1 Manager 5.9, SE and Enterprises, RO Writer, AllData and Napa Tracks. SI v8, which includes Lite, Standard, or Business is compantible with 60 popular shop management systems. Please check for system availability as we are adding new systems periodically.

The Bottom Line: eAutoClub delivers sustainable business growth and value by focusing on customer satisfaction, retention and recovery. ServiceIntelligence is cost-effective, super accurate and easy. Unlike any other marketing program, it is 100% guaranteed to drive maintenance to your bays.

Q: What is CRM?

A: Also known as Customer Retention Marketing postcards. ServiceIntelligence CRM delivers repeat maintenance business postcards and eAutoClub does all of the work for you! ServiceIntelligence CRM provides automotive service dealers with all the tools necessary to expertly share automotive service history with their customers and accurately sell service needs for each and every vehicle in a shop's management system.

Q: How many mailers are sent and when?

A: ServiceIntelligence CRM service automatically targets the last 12 months of customers vehicles with accurate and timely service reminders. This service divides the last 12-months of the serviced-vehicle population into four target groups and mails to them a maximum of 4 reminders per car each year. Note that a second, third or fourth reminder is only produced in cases where the previous reminder was not responded to. On average a shop sends 1.75 postcards per invoice (i.e. a shop with 100 repair orders per month will typicaly send 175 postcards per month.) You always have the choice of setting amiximum postcard limit.

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New Customer Acquisition - Targeted Postcards

Q: What is NCA?

A: Referred to as New Customer Acquisitions. ServiceIntelligence NCA delivers maintenance business postcards to NEW customers and targets them only in your area by zip code. ServiceIntelligence provides automotive service dealers with all the tools necessary to expertly share automotive service history with their customers and accurately sell service needs for each and every vehicle in a shop's management system.

Q: What is TMP?

A: TMP stands for Targeted Marketing Promotions. A service designed for efficiency, first by ONLY contacting customers that actually need a particular service and then by printing postcards ONLY when you don't have a e-mail for a customer. SI delivers the most bang for the buck with a combination of sniper-rifle selection accuracy from knowing who needs what (rather than shot gun generic approach standard in the CRM industry) and leveraging the efficiency of e-mail communication when available.

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