With tough economic times still in the forecast, an
independent repair shop’s ability to sell profitable maintenance work is a
key component to their business survival. But how do they make the
transition from just fixing broken vehicles to maximizing maintenance
sales with each customer visit?
Mitchell 1’s
ServiceIntelligence (SI) vehicle maintenance tracking software creates a
unique maintenance profile for each vehicle in the customer’s household
based on the detailed tracking of 25 maintenance items. This sophisticated
maintenance tracking system is easy to use and provides an accurate and
credible way to increase the average repair order for each customer
visit.
Here’s how one customer increased their profit from one year
to the next by purchasing Mitchell 1’s
ServiceIntelligence:
We were looking for an inspection
tracking tool that let use more accurately recommend OEM scheduled
services while also tracking service that may have been completed at a
different time or mileage than the OEM interval. ServiceIntelligence
created a more realistic inspection reminder timeframe, since many
customers don’t have an entire OEM schedule of services completed during a
single visit, or at the exact recommended mileage interval.
I’ve
been using Mitchell 1’s ServiceIntelligence since 2006 and last year I
generated over $150K in additional gross sales by consistently presenting
services using the SI report. Not all customers agree to all the services,
but I let them decide. It’s my job to present all the services that the
vehicle needs and I’m alright with customers declining a service. The
majority of those that decline a particular service or services end up
having them completed as time and their budgets allow.
Tom Gebbies,
Service Manager
Gebbies AutoCare
Lansdale,
PAServiceIntelligence Version 9, Powered by eAutoclub, offers
three product levels – ServiceIntelligence Standard (SI Standard),
ServiceIntelligence Target Market Promotions (SI TMP) and
ServiceIntelligence Pro (SI Pro).
ServiceIntelligence Standard (SI
Standard) takes advantage of your valuable service history data and your
customer’s specific driving habits to instantly provide the details on
what services have been done in the past, and which ones are due again.
Maximize your profit potential by printing out the individual
ServiceIntelligence Vehicle Profile Reports at the front
counter.
ServiceIntelligence Target Market Promotions (SI TMP)
allows Mitchell 1 Shop Management customers to send preventive maintenance
e-mail campaigns using specific service categories. Even if they don’t
have customer e-mail addresses, there’s no need to worry. The product
activation fee includes an e-mail matching service using the tech’s Shop
Management customer database, allowing for economical e-mail
campaigns.
ServiceIntelligence Pro (SI Pro) combines SI Standard
and SI TMP. Maximize profit potential by printing out the individual
ServiceIntelligence reports at the front counter and sending e-mail
campaigns using specific service categories.
“By automatically
analyzing the service history for each customer’s vehicle, profit
opportunities are identified and presented in an attractive report
format,” said Brian Warfield, Mitchell 1’s senior product manager for
ServiceIntelligence. “Each vehicle profile report provides sales,
marketing, appointment setting, new profit opportunities and credibility.
Customers will appreciate the higher level of service and shop owners will
appreciate the increase in preventive maintenance profits for their
aftermarket shops.”
For more information on Mitchell 1 products and
services, automotive professionals can log onto the company’s website at
http://www.mitchell1.com/.
