Accuracy & Reliability
Accuracy You Can Count On
Your business' reputation can be enhanced or tarnished depending on the accuracy
of your CRM message. For this reason, it is important to understand the two types
of methods used to produce services recommendations:
- Estimating odometers and quoting manufacturer recommendations
- Aging service history based on actual vehicle usage
The first method, standard in the automotive CRM industry,
does not make use of any of the detailed line items in your
shops's service history. Instead, only the year, make, model
and odometer reading on the last invoice is used. The result
is a “generic” recommendations that apply to any vehicles of
the same year, make and model with similar mileage. With this
method it is possible to recommend work already performed.
The second method, exclusive to ServiceIntelligence, ages
detailed service line items according to each vehicle’s
actual daily usage. In other words, tire rotations, air
filters and 23 other individual service items are accurately
tracked and reported individually.
For example: Two of your customers own the same year, make, model
with similar mileage. But they have different service history and
one drives 9 miles/day versus the other 90 miles/day, SI CRM
recommendations for maintenance would be very specific and different
for each vehicle.
This results in high customer satisfaction and response rates.
SI 360 is the ultimate in personalized automotive CRM.
An Industry Leader
eAutoClub, Inc. is the industry leader in the automotive
aftermarket data-mining field. eAutoClub is a certified
data provider for Mitchell1 and Snap-On ShopKey. Additionally,
ServiceIntelligence is compatible with Mitchell1 Manager 5.9 and
SE, ShopKey, AllData, RO Writer and most major shop management systems.
How It Works - Starting CRM 360 is easy. See for yourself.
Testimonials - Hear what customers have to say about SI CRM 360.