The article "Real Money Problems Ahead" by Bob Leaden of Motor Age magazine says it all:
The independent repair shops are failing for the following reasons:
First, customer shortage created by new car and truck sales — 17.4 million units sold in one year cause us to lose one out of every 11 customers that we had.
Second, the five-year warranty and free oil changes also will take away your best clientele.
In addition some of your customers will die, retire, mover away or slow down on their maintenance requirements.....Goodness gracious, if we cut back any further on our lifestyle, will we have anything left?
"Goodness gracious, if we cut back any further on our lifestyle, will we have anything left?"
The money problems are a real threat to all of us. Our advice to shop owners is to attack the problems head on. First, you have to keep improving customer service. Second, you probably need to increase prices.
We will show you how to increase prices and how to track your profitability. eAutoClub is a new kind of training company that focuses on the implementation of best practices in management, marketing and sales.
