Passive vs. Pro-active
The traditional independent automotive service shop uses a passive business model. We wait for our customers to break down before we have contact with them again.
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Customers know that managed vehicle maintenance helps control Total Cost of Ownership (T.C.O.) of their vehicles. Customers perceive value and better service when they receive timely and relevant service reminders.
The traditional independent automotive service shop uses a passive business model. We wait for our customers to break down before we have contact with them again. They typically call on us, not the other way around.
The pro-active shop monitors all customers' vehicles usage, compares it against service histories and then contacts customers with computed service recommendations. This type of full-blown "fleet management" approach makes all the difference in service and sales. Some of us send the pre-canned service reminders from our shop computer systems (sometimes with dot matrix quality printing), but that is not the same.
eAutoClub has a full-blown fleet-management solution that uses the Triad database to prepare custom service reminders. There is no data-entry required by the shop or eAutoClub preventing errors. No extra steps or codes to enter either. Professional service reminders are the backbone of any serious pro-active marketing approach.
eAutoClub creates custom service reminders in your shop's name and then sends them to your customers (with your return address), to notify them of their vehicles' regular maintenance needs. You customers will appreciate your new service of monitoring all vehicles. They will know your shop is a cut above the rest.
Excellence in service always pays!
