Frequently Asked Questions

Q: What is eAutoClub.com?
A: eAutoClub is a pioneer in what is known as, natural language Decision-making Support Systems (herein “ServiceIntelligence or SI”), the next big step in computer processing power. Search engines efficiently find the exact words you tell them to, no more, no less. Database systems serve up customer information from a set of records, but only according to a specific request. ServiceIntelligence gathers automotive service historical data, extracts knowledge, arrives at conclusions and acts on them.

ServiceIntelligence is a new type of computer systems that extract “meaning” from your service data and takes action based on that meaning. The ServiceIntelligence efficiently and accurately makes business decisions, such as service need identification, that pinpoint sales opportunities or alerts managers of problems such as missed opportunities. This new “brainpower” delivers competitive advantage by improving the “customer experience” and drives sales by communicating service requirements clearly. Additionally, ServiceIntelligence boost efficiency, relieving precious human resources for other activities.

Question: Why do I need ServiceIntelligence? Answer: The Automotive Industry has changed dramatically in the last 30 years, but the mechanic shop business-model has remained virtually unchanged. Here is the problem; in the 80's, 300 vehicles developed 200 mechanical failures. Today, a sample of 300 vehicles on the road needs only 50 repairs. NO WONDER CAR COUNT IS SOFT! Fixing cars for a living is no longer profitable. Regular maintenance, on the other hand, is a winning strategy because it is much more profitable and it is predictably recurring!

Jorge Antico, founder and chief technology officer with a background in business management, computer science and accounting, purchased of one of the largest independent automotive full-service shops in Santa Monica, CA. Yellow page ads, loss leaders and post-card reminders were so ineffective that he developed the ServiceIntelligence for his own business and to fill a technological void in the automotive industry. The implementation of the ServiceIntelligence made a big difference and was so successful in fact that it increased his shop's average work order amount $180 in two years. The ServiceIntelligence made their "brand" of automotive service better than the competition's and earned them trophy-customers like the Occidental Petroleum's corporate fleet and all the vehicle fleets of the new 2.5 billion Los Angeles Getty Center facility.

Q: How is ServiceIntelligence different than sending traditional service reminder post card?
A: Very different. ServiceIntelligence is unique because it is based on new technology that arms you with the facts at the point-of-sale in addition to sending targeted postcards. It is hands-down the best performing, most cost-effective marketing service on the market at any price.

Q: What is included in ServiceIntelligence?

a) SI FREE includes FREE Customer Contact functionality for Appointment Reminders and Thank You e-Mails. These two free features are available for supported management systems at no charge.

b) SI STD includes vehicle profiles reports delivered to the customer at the point of RO creation or e-Mailed to customers to support service recommendations.

c) SI TMP includes targeted marketing based on actual service need via e-mails and postcards. The system automatically searches any one of twenty-five service criteria based on thresholds you define such as miles/kilometers elapsed or months since last service,

d) SI CRM - Direct marketing automates follow-up with up to four postcard mailing per vehicle. The marketing program is designed to touch your customer every three months until they respond to your service reminder. If by the fourth contact they do not respond, a report alerts you of the vehicle attrition count for management action such as a phone call to your customer to inquire if they have sold the vehicle or if the last service visit was not satisfactory.

Q: How does ServiceIntelligence increase service sales?
A: By boosting the amount of regular maintenance work sold to existing customers. ServiceIntelligence automatically tracks and flags preventive maintenance work. Customers are often loyal to their favorite mechanic with most repairs, but have regular maintenance done at quick-service providers or specialty businesses such as quick-lube, brake, muffler or tire shops. ServiceIntelligence ultra-accurate maintenance tracking system is a powerful incentive for change. Your customers will appreciate the more accurate method of tracking regular services. It is actually more convenient to have regular services performed by one shop that they trust.

Q: What is ServiceIntelligence STD?
A: It is a powerful fleet-management (the "fleet" is referring to all your customers' vehicles) reporting system that makes recommendations at the point of Repair Order creation. This web-based reporting expert-system aids your service writer and informs customers of their vehicle's service needs. ServiceIntelligence STD generates tons of additional services sales that are often missed or lost to the competition. The system is accurate and authoritative encouraging your customers to trust the computer-generated service recommendations based on vehicle usage and service history. Boost customer satisfaction, increase vehicle safety and attract regular maintenance back to your bays, away from competitors.

Q: Why do I need ServiceIntelligence?
A: The Automotive Industry has changed dramatically in the last 20 years, but the mechanic shop business-model has remained virtually unchanged. Here is the problem; in the 80's, 300 vehicles developed 200 mechanical failures. Today, a sample of 300 vehicles on the road needs only 50 repairs. NO WONDER CAR COUNT IS SOFT! Fixing cars for a living is no longer profitable. Regular maintenance, on the other hand, is a winning strategy because it is much more profitable and it is predictably recurring!

ServiceIntelligence changes your business model from passive to pro-active by turning traditional service writing into "Fleet Management" of.all your customers' vehicles. This is often misunderstood in part because this technology is new. They become part of your "fleet" of vehicles and you have total control of preventive maintenance needs. We change your business model from passive to pro-active, one vehicle at a time, by computing the daily mileage for each vehicle and then predicting what each vehicles' service needs are in the present. Quoting two distinguished members of our industry, George Witt and Mark Salem: "eAutoClub services are nothing short of revolutionary!".

Q: What is the likely return on my investment?
A: Existing long-term ServiceIntelligence members report a wide rage of return, from $40 to $180 dollar average work-order increases! See Press Releases and read some articles about our existing member or review some of their Testimonials. To put these numbers in perspective, a shop that fixes 200 cars per month at $50 increase per work-order, would increase sales $10,000 per month! It costs shops 25 times more to get a new customer than to keep an existing one. Yet, probably most shop's marketing money is spent on looking for new customers.

Q: What do I need to use ServiceIntelligence?
A: You must use a compatible computerized shop management system. If we are not compatible with your particular system, no problem, become a beta site. There are no codes to enter on your side either because ServiceIntelligence data-mining is based on Natural-Language-Processing. You basically do nothing but update our server monthly with a database backup.

Q: How many mailers are sent and when?
A: ServiceIntelligence CRM service automatically targets up to 12 months of customers vehicles with accurate and timely service reminders. This service divides the last 12-months of the vehicle population into four groups and mails to them in monthly batches. A maximum of 4 reminders per car are sent each year. Vehicles are aged by last service visit.

Q: Is my computer system compatible with ServiceIntelligence?
A: ServiceIntelligence works with any shop computer systems. You do not have to enter any special service codes to make our system work. ServiceIntelligence taps directly to the data that your shop management system produces so there is no data entry. This ensures that ServiceIntelligence services are authoritative and accurate.

Q: I'm too busy, how much time will it take from my day?
A: Our tools are effective because they are totally AUTOMATED and VERY easy to use: (1) ServiceIntelligence CRM is totally automated, it does not require codes or additional work on your part and is in common shop language; and (2) ServiceIntelligence STD is very easy to use. If you know how to print a page from the Internet, then you know how to use our program.

 

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