There are two types of customer attrition or loss.
"According to industry estimates, for every $1 dollar you spend on your customers notifying them of their regular maintenance needs, they will in turn spend $29 dollars at your shop."
When we lose customers completely (see the Real Money Problems Ahead article).
When we share our customers with other automotive service businesses.
Independent shops increasingly share customers with specialty national chain service providers, such as Jiffy Lube or Midas Mufflers (or whoever is in your neighborhood).
We must reverse this trend by increasing the level of service and thus giving our customers good reasons to give us more, if not all of their vehicle's regular maintenance service work. But how do you do this?
eAutoClub's ReminderWiz combats this trend with the latest data-mining technologies to enhance Customer Relations Management. Use eAutoClub services to improve customer service, help focus on selling more maintenance work and increase your profits.
